About Whitix

A hygiene brand built around Indian homes.

Whitix Private Limited is a Udaipur-based cleanliness brand on a mission to make quality hygiene affordable and accessible for every Indian family. We make planet-friendly cleaners, detergents, fresheners and dishwash for the way you live today.

Our story

Whitix began with a simple belief — keeping a home clean, spotless and germ-free shouldn't be a luxury. Expensive cleaners shouldn't stand between families and basic hygiene.

From a single product to a full range of bathroom, floor, glass, fabric and dishwash care, we've grown by listening closely to the families who use our products every day.

2018

Founded in Udaipur

35+

Team members

In-house

Manufacturing

Hygiene categories

Whitix product range — dishwash, handwash, fabric wash and toilet cleaner

Whitix Toilet Cleaner — removes 99.9% germs

Whitix complete product lineup on display

Whitix Disinfectant Surface Cleaner — Lavender

Founder

Lovenish Jain

Founder & CEO, Whitix Private Limited

"Quality hygiene shouldn't be a luxury — it should reach every Indian home."

Lovenish sets the company vision and drives brand growth and category expansion across India, building Whitix into a household name for affordable, planet-friendly cleanliness.

The team behind Whitix

A close-knit group of chemists, marketers, sales leaders and operations specialists — building products that earn a place under every Indian sink.

Shubhash Chandra

Head of R&D

Leads formulation, fragrance development and continuous product innovation.

Shashi Kapoor

Head of Sales

Builds and grows our pan-India distributor and retail network.

Shivi Porwal

Management

Oversees day-to-day management, operations and cross-team coordination.

Airanshi Jain

Management

Oversees day-to-day management, operations and cross-team coordination.

Ashutosh kashyap

Production and Inventory

Runs production planning and inventory control to keep shelves stocked on time.

Kavisha Chaubisa

Hr & customer service

Leads people operations and ensures every customer query is heard and resolved.

Mohan Kunwar

Accounts

Manages accounts, billing and day-to-day financial operations.

Modern infrastructure

Our manufacturing facility combines stainless-steel mixing lines, automated filling and strict QC checks at every step — so every bottle that leaves our floor delivers the same promise of performance.

Stainless-steel mixing lines and automated filling
Multi-stage quality control on every batch
Dedicated R&D lab for formulation and fragrance
Pan-India warehousing and distribution network

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